Client
VYTAL Global GmbH
Industry
Reusable Systems
Development Time
4 Months
Customer since
2024
The Customer
VYTAL is an internationally operating company that develops and manages a digital reusable system for the hospitality industry, retail food sector, and delivery services. Through its subscription model, “Packaging-as-a-Service,” VYTAL provides partners with durable bowls, boxes, and cups, sustainably reducing packaging waste.
Our Job:
- • Modernization of the website for the international market
- • Strengthening emotional and technological brand perception
- • Positioning VYTAL as a leading player in the reusable packaging market
- • Strengthening B2B communication for gastronomy, events, and retail
- • Optimization and simplification of user navigation
- • Structured presentation of different application areas
- • A flexible and scalable system based on Webflow
Main Focus:
It quickly became clear after the initial discussions: for the relaunch, we needed a system and approach that could keep pace with VYTAL’s growth—and elevate the brand digitally to the next level. The old website no longer met these demands, neither in terms of design nor technology. With Webflow, we deliberately chose a system that combines design freedom, scalability, and high performance.
Design with Purpose
The goal was to visually rethink sustainability—modern, clear, and technology-focused. Instead of the typical “green” aesthetic, the new design emphasizes bold, distinctive typography and emotive imagery that brings VYTAL’s mission to life. The design combines innovation, technology, and environmental awareness—positioning VYTAL as a digital pioneer in the reusable packaging sector.
Webflow as a Scalable Platform
Choosing Webflow enabled an agile and scalable implementation that keeps pace with VYTAL’s international growth. Its modular structure allows new languages, segments, or features to be added at any time. At the same time, the platform impresses with fast loading times, easy maintenance, and high design flexibility, making it the ideal foundation for a global brand presence.
Agile Project Management
Close, transparent collaboration was a central part of the project. Tasks, deadlines, and feedback loops were clearly structured and prioritized via a shared Monday board. Dedicated points of contact and communication on equal footing ensured the project ran smoothly—and, as a bonus, it was a lot of fun (even when things got a bit hectic).
Marie, Project Management
chris and friends
Continuous Development
Since the website launch, the project has been continuously managed in an agile manner, with regularly organized tasks for optimization and further development. This ensures that we stay up to date both technically and content-wise—and can respond flexibly to new requirements and requests.
Client Testimonial
I’m very happy that we collaborated with the Chris & Friends team on the relaunch of our VYTAL Global website. As Head of Marketing, it was important to me that we not only get a “beautiful” site, but one that truly fits our brand and is implemented with technical precision. And that’s exactly what we got—plus an excellent collaboration on top.
Jennifer Zieger
Vytal Head of Marketing
Open project:
