Client
POS-cashservice GmbH
Industry
Payment Services, FinTech
Development Time
5 Months
Customer since
2024
The Customer
POS-cashservice GmbH, headquartered in Dresden, provides solutions for cashless payment transactions and currently serves more than 10,000 customers across Germany. As a subsidiary of Volksbank eG, it combines the reliability of a bank with the flexibility of an independent provider, developing tailored payment solutions for companies across a wide range of industries.
Our Job:
- • Brand development and positioning as a cashless payment expert.
- • Optimierung der CI und Überführung in ein modernes Designsystem.
- • Optimization of the corporate identity and transition into a modern design system.
- • Positioning as an attractive and forward-thinking employer.
- • Increasing visibility and boosting organic traffic.
- • Conversion concept for targeted leads and enhanced sales.
Main Focus:
The digital further development of the brand was at the heart of this project. The relaunch aimed to position POS-cashservice GmbH as a competent, modern, and reliable partner for cashless payment solutions. From revising the corporate identity and developing a custom web design to integrating the online shop and optimizing for SEO, the website was completely reimagined from the ground up. The goal was to create a platform that conveys the company’s expertise and experience while simultaneously increasing visibility, reach, and lead generation.
Fresh Web Design
The new web design was developed from scratch and translates the company’s values into a clear digital visual language. It appears modern, confident, and at the same time trustworthy and approachable. Individual design elements, such as the integration of the circular logo shape, subtly reference the brand identity and create a consistent visual thread.
Including Online Shop
For online sales of the EC terminals, a fully integrated WooCommerce shop was implemented and seamlessly integrated into the WordPress backend. This allows products, prices, and content to be easily managed—without additional systems or interfaces. The product pages are clearly structured, enabling customers to quickly find the right devices and purchase them directly through a straightforward ordering process.
SEO & Performance
A central focus throughout the web development was search engine optimization: from the technical foundation to the content, the website was optimized for relevant keywords, loading times, and structure. The goal was clear—a significant ranking boost compared to the old website, increased traffic, and, in the long term, higher-quality leads.
Employer Branding
The new website was designed to help position the company as an attractive and forward-thinking employer. On the careers page, potential applicants get a behind-the-scenes look—a first digital introduction. Of course, direct online applications are also possible.
Open project:
