Client
Käpt’n Browser gGmbH
Industry
Education, Social Services
Development Time
5 Months
Client Since
2024
The Client:
Käpt’n Browser gGmbH is a wholly owned subsidiary of the Technische Jugendfreizeit- und Bildungsgesellschaft (tjfbg). Today, the company operates 22 daycare centers with around 1,800 places and over 300 employees across Berlin, North Rhine-Westphalia, and Saxony.
Our Job:
- • Comprehensive website relaunch to strengthen the digital presence.
- • Accessible implementation for an inclusive user experience for all audiences.
- • Strengthening employer branding through insights and streamlined processes.
- • A platform for daycare centers to showcase their work, teams, and focus areas.
- • Digitization of key processes through daycare enrollment requests and job applications.
Focus:
In fact, there wasn’t a single focus for this project. Rather, it was about a holistic approach that reimagines the website from the ground up, turning it into a digital showcase. All target groups were to feel well supported and engaged—whether parents searching for daycare spots, potential applicants, or existing employees. It wasn’t just a design update; it was a complete realignment of the digital presence.
Design with Heart and Structure
The web design expresses the values and personality of the brand: friendly, approachable, humorous, and at the same time professional. Generous white space, clear typography, and authentic photos build trust and give the brand a modern, likable presence. Illustrative highlights also bring a smile to the viewer’s face and add a playful touch.
Accessibility as a Standard
The website was developed with a clear focus on digital accessibility—including high color contrasts, a logical heading structure, alternative texts, and full keyboard navigation. This ensures that all content is accessible to everyone, regardless of technical or physical abilities.
Employer Brand in Focus
Expanding and enhancing the careers section was a central goal of the relaunch from the very beginning. Potential applicants can now get a comprehensive view of Käpt’n Browser as an employer—with authentic insights into daily work life, values, and benefits. Current job openings are clearly displayed by location, including the option to apply directly.
Structured Location Presentation
Each of the 22 facilities has its own landing page—a dedicated stage—with individual information, educational focuses, contact persons, and authentic insights into daily daycare life. This creates a vibrant overall picture that showcases the diversity and strengths of Käpt’n Browser as an organization. A central daycare enrollment form also makes it easier for parents to get in touch and submit requests.
Open project:
