Client
Haferkater GmbH
Indutry
Food/Startup
Development time
~ 3 Months
Customer since
2020
The customer:
The company, awarded the German Gastro Gründer Preis, is represented nationwide at all major hubs with physical stores. Haferkater products capture the zeitgeist of a predominantly young audience, can be found in local supermarkets, and are now also available in the online shop.
Our job:
- • Strict adherence to the existing corporate identity
- • Extension of the Ci with new, relevant web design elements
- • Development of a custom Haferkater icon set
- • Consultation on WooCommerce vs. Shopify CMS
- • Development and subsequent integration of the Shopify shop
Design and layout
After completing mockups and wireframes for optimized user guidance in less than 2 weeks, the visual web design presented the greatest challenge: high-quality imagery, specific color and texture patterns had to be harmonized with the internal typography. Eyecatchers and key visuals were explicitly desired, with the clear directive to „avoid using oat ears“ as such.
The Onlineshop
We at Chris and friends were particularly pleased with the second contract award: the development of the Haferkater online shop based on Shopify. In terms of visuals and design, we were able to leverage the work done in the first project and seamlessly integrate the Shopify shop into the existing website.
Custom Solution
Together with the client, we decided from day one to opt for a custom open-source solution for this website project, rather than using web design templates or a SaaS solution. This ensures data sovereignty and allows for seamless custom extensions at any time.
Client Testimonial
Anna Schubert, Haferkater
We were looking for an agency that would build us a professional website while also incorporating our own ideas with a lot of sensitivity. Questions were always answered very quickly, accommodatingly, and patiently. Additionally, we received great tips on design and SEO. A very warm and friendly team!
Open project:
