Client
ASB Regionalverband Mittel-Brandenburg e.V
Industry
Healthcare / Association
Development Time
Approx. 6 months
Client Since
2022
The Customer:
The ASB is a nationwide aid and welfare organization operating throughout Germany. The ASB Regional Association of Central Brandenburg is active in the heart of Brandenburg, supporting children and youth, seniors, and people with disabilities. With several dozen facilities and over 800 employees, it is one of the region’s major employers and social service providers.
Our Job:
- • Positioning as a socially committed, regionally rooted employer
- • Highlighting the unique selling points
- • Clear presentation of the thematic diversity
- • Responsive design for mobile devices
- • Targeting multiple audiences
- • „State of the Art“ web design and development
Focus:
From the very beginning, it was clear: the website would be huge, and therefore a sensible and well-functioning structure was absolutely crucial for this project. ASB’s topics range from disability support, elderly care, and dementia services to age-appropriate housing, horticulture, a restaurant, disaster relief, and child and youth services. The challenge was to communicate this diversity without creating complicated structures.
The Pitch
Before the collaboration officially began, ASB invited us to an on-site pitch. For this, we developed a design concept that we had the opportunity to present to a large audience, including management. The initial ideas were so well received that we were able to build on them moving forward. A perfect hit.
Concept & Information Architecture
Given the wide range of topics ASB covers, a clear information architecture was extremely important to us. We began by thoroughly analyzing the existing structure and then connected certain areas in a meaningful way. Additionally, we developed an innovative navigation concept, which includes a flexible, expandable mega menu, among other features.
Feature „Job-Finder“
Employer branding was a central focus from the very beginning. Together with the client, we developed a feature that playfully introduces potential applicants to current job openings. A call-to-action button leads to a brief, engaging questionnaire, at the end of which tailored job listings are displayed.
Technical Implementation
The programming requirements were diverse and complex. In addition to a pixel-perfect frontend, the focus was on a flexible WordPress CMS (backend), enabling the client to independently edit and expand all content. Based on a custom-developed module library, new pages can easily be filled with the appropriate building blocks, allowing fully autonomous management of the website at any time.
Handover & Onboarding
After completion, we handed the website over to the client. This included not only the technical migration but also comprehensive onboarding and active support in content management. We acted as a sparring partner alongside ASB while populating the website with the relevant content. We also managed the go-live process and coordinated multiple external IT service providers.
Open project:
